Mars Creative Group — Beauty Brand Development, Manufacturing & Global Distribution
About Us
Built by beauty people, for beauty people.
The MCG beauty brand house was conceived by young entrepreneurs with extensive backgrounds in beauty and consulting. We develop, manufacture, and place color cosmetics, skincare, and haircare brands across retail, subscription, and ecommerce — combining an in-house portfolio with the infrastructure to support the partners we work with. Outside of our own brand ecosystem, we offer our services to other consumer brands looking to grow and expand their reach. The MCG team of dynamic personnel specialize in brand development, strategic growth, brand partnerships and creative development, with an essential focus on international distribution.
MCG brands and clients benefit from the extensive network of multi-industrial leaders, business executives, Hollywood dealmakers and talent. MCG takes pride in incorporating its playbook of tried-and-true strategic initiatives to drive growth off the bottom line.
Headquartered in New York City with subsidiaries in Los Angeles, Germany, Dubai, the MCG global reach allows the company to distribute and expand business operations for both MCG brands and MCG clients. The multi-city company infrastructure offers unique insight to different markets and logistic operations, yielding maneuverability and access.
When you join MCG, you join a family of highly successful brands and talent. You join a family of passionate, professional and open-minded personnel who are dedicated to making your vision a reality. You join a business culture that is committed to inventive ideas and systematic organization. MCG is opening doors to entrepreneurs around the world and looks forward to growing alongside their partners and clients.
Our Brands
Four brands, one engine.
Every label is built and supported by the same team, sourcing, and retail relationships — so quality and speed stay consistent from very first brand to what comes next.
Eye and lip essentials built for high-volume retail and subscription rotation.
Vivid, editorial color leading current retailer launches — expanding into eyes and brows.
Precision-first tools and everyday color, built for the routine, not the occasion.
Fresh, fruit-forward skincare and hybrid color currently in development. Launching Q1 2027.
Latest News
What's happening at MCG.
Cleo Noir to Launch in Egypt in Q1 2027
MCG's Cleo Noir will enter the Egyptian market through an exclusive retail and distribution partnership with Ramfa Group, reaching 200 doors across the country by the end of 2027.
Doucce Makeup Launches with Belk Online in Q4 2026
Doucce will debut on belk.com just ahead of the holiday season, marking the brand's first partnership with a U.S. department store and laying the groundwork for in-store placement in 2027.
Our Work & Services
One partner across every channel.
Outside of our own brands, we offer a range of services to the brands and partners we work with — from strategy and consulting through distribution, private label development, and global logistics.
Consulting & Branding
Consulting is about more than giving advice. It is about addressing a business' start-to-end needs and developing a plan for growth and success that is in line with the company's culture and ideals. We offer consultation on marketing, brand development, regional distributions and strategic global expansion in emerging markets such as Latin America and the Middle East. We specifically target e-comm brand development and consistently remain ahead of the curve with technological advancements as it pertains to business expansion and marketing.
Distribution
With the expansion of e-comm sales and the growing demand of catering to both domestic and global needs, distribution can be a major "make it or break it" for both new and existing businesses. Our vast network of contacts within retail and distribution across the globe offers organized and turnkey connections with streamlined access. If your business profile differs from the brands we currently manage within our own portfolio, we offer comprehensive and custom assistance for all of your distribution needs.
Private Label
Do you have a brand or an idea that could use assistance? Do you have the concept but lack the contacts or "know how" when it comes to development and supply chain? We have had substantial success in building concepts from start to finish and thrive in this creative side of the business. From formulation to packaging and everything in between, our global network and dedicated team know what success looks like and are eager to take your idea to the next level.
3PL
Logistics and warehousing is one of the most complex aspects of doing business. We have warehousing available in both the United States, Europe, and the Middle East and can serve as your launching platform into these immensely growing regions. In addition to warehousing, we can help move your freight, whether LCL or FCL, through multiple regions of the world, helping to facilitate steady business growth and organized expansion.
Our Partners
Where our brands live.
Mars Creative Group is currently engaged with a variety of brands, partners, and clients. Partners include a variety of retail, e-commerce, and beauty & lifestyle subscription boxes. Working to find synergy across platforms, we work hand-in-hand with partners to ensure that products are best aligned with the partner's own platform and best suited for the demographic the partnership caters to. Below are just some of the amazing companies we work with both past and present.
Get In Touch
How to reach us.
Whether you're inquiring about our brands, or one of our services — we'd love to hear from you.
- HQ in New York City, with subsidiaries in Los Angeles, Dubai, and Germany
- info@marscreativegroup.com